Former AIA director joins Manulife as new chief

The new chief brings with him 20 years of experience in the insurance and finance industry.

Manulife has appointed Harshal Shah as its new Chief Marketing & Experience Design Officer for Manulife Asia. 

Harshal joins Manulife's Asia Executive Division Committee and reports to Damien Green, President & CEO of Manulife Asia, and Karen Leggett, Global Chief Marketing Officer. He will also be a member of the company's Global Leadership Team.

Harshal will be based in Hong Kong and will be responsible for progressing Manulife’s marketing, brand, digital, and customer experience across Asia. Harshal will oversee customer insights, design, brand, data analytics, digital strategy, and ManulifeMOVE, and he will work closely with colleagues at global, regional, and market levels, including those in Technology & Operations and Distribution.

ALSO READ: South Korea reinsurance industry to reach $11.9b in 2026

Harshal has over 20 years of experience in the insurance and financial services industry. He joins Manulife from AIA Group, where he served as Director of the Distribution Impact office and held prior roles as Chief Marketing Officer for AIA Korea and led customer experience and business transformation for AIA Group Partnership Distribution based in Singapore. Prior to AIA, he held leadership roles at Aegon and Citibank.

The appointment takes effect on 17 October 2022.