Hong Kong rewards platform Bloom teams up with three microinsurers

Users can now access services from ZA Insure Select, YA Microinsurance, and Avo Insurance.

Hong Kong-based rewards platform Bloom has teamed up with microinsurance service providers ZA Insure Select, YAS Microinsurance, and Avo Insurance, enabling its customers to access insurance services from the three firms.

Bloom enables any Hong Kong bank-issued Visa cardholder to earn Bloom Coins with every purchase they made globally. These coins can be redeemed for over 18 different types of cryptocurrencies, non-fungible tokens (NFTs), as well as merchant offers and coupons.

Services offered include:

With the partnerships, registered Bloom app users will now be able to redeem their Bloom Coins for a voucher with a coupon code. That code can then be used on the relevant microinsurance company website for the specific discount deal or offer.

To accelerate adoption, new Bloom members can be rewarded with Bitcoin valued at US$2 by linking any Visa card to the Bloom app globally. 

New users will also be able to receive extra Bitcoin valued at US$2 by making a transaction of any amount at selected online or offline merchants in Hong Kong.